158: Cookbook Marketing and Publicity with Brianne Sperber and Felix Cruz
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Kristin and Kate get the inside scoop on all things marketing and publicity as they speak to the 'dream team' who worked on Kristin's recent book Turtle Island. Brianne Sperber and Felix Cruz — associate director of marketing for Clarkson Potter and Ten Speed Press and publicist for the same— discuss their specific roles and approaches to cookbook promotion. They touch on the differences between marketing and publicity, the role events have in promoting a book and share a peek behind the curtain at the decisions, meetings, timeline and teams that go into a project. They share invaluable insights into their thought process, what authors can contribute to a campaign and how they hope to work with them throughout the long game and moment to moment demands of a media blitz. They speak about tailoring messaging to an audience, the cheerleading role they often play and how they approach a collaborative relationship with all the moving parts involved in a book's life span.
Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea Nguyen
Editor: Abby Cerquitella
Episode 36: Celebrating Colombia with Mariana Velásquez
Visit the Everything Cookbooks Bookshop to purchase a copy of any books mentioned in the show
Turtle Island, by Sean Sherman. Kate Nelson & Kristin Donnelly
The SalviSoul Cookbook by Karla Tatiana Vasquez
Praisesong for the Kitchen Ghosts by Crystal Wilkinson
Bread of Angels by Patti Smith
Station Eleven by Emily St. John Mandel
Revel by Mariana Velásquez