17: Making Sense of Cookbook Sales
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Molly leads today's discussion with Andrea, Kate and Kristin through the opaque world of book sales. They talk about the challenges of getting accurate numbers, NPD BookScan, frontlist vs backlist titles and what makes a book "successful". They provide insights on improving sales as authors, Amazon rankings and the dangers of constantly refreshing. Finally, Kate shares a recent cookbook she's been loving.
Hosts: Kate Leahy + Andrea Nguyen + Molly Stevens + Kristin Donnelly
Editor: Abby Cerquitella
Mentions
EVCB # 14: How to Promote Your Cookbook
The Key to Chinese Cooking by Irene Kuo (out of print)
Visit the Everything Cookbooks Bookshop to purchase a copy of the books mentioned in the show
The Wok by J Kenji López-Alt
Dinner in French by Melissa Clark
Food in Jars by Marisa McClellan