183: Culture Bending Cookbook Making with Joyce Tang and Soleil Ho

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Kate and Andrea speak with cookbook collaborators Joyce Tang and Soleil Ho about their new cookbook, Bake Sum. Joyce shares her journey from project manager to bakery owner to cookbook writer and why she wanted to write this book at this time. She describes how she got connected to Soleil who speaks about how working on cookbooks tends to be a relaxing break from running a media company. They share how they divvied up the work, the decision to include stories and histories in the project and insights behind the cover image. Joyce describes the recipe testing process and the challenge to 'smallerize' recipes while Soleil talks about the book's unique organization before they each share their thoughts on working through an 'Asian Americana' lens. Finally they share the audience they hope the book reaches and the lessons they each learned along the way.

Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea Nguyen

Editor: Abby Cerquitella

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Joyce Tang

Soleil Ho

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182: Cookbook Design with Frances Abrantes Baca