20: Cookbook Marketing and Publicity with Lorraine Woodcheke of Hardie Grant
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Kate and Kristin chat with the Marketing and Publicity Manager of Hardie Grant, Lorraine Woodcheke, to learn more about what goes on in the secretive world of marketing. Lorraine shares how she got started in the food and drink sphere, what her day-to-day looks like and what she loves about her job. She discusses the relationship between the sales, marketing and publicity teams, the importance of the author questionnaire and the upcoming titles she is excited for. Finally, she shares her favorite kitchen tool and some advice for aspirational marketing/publicity professionals.
Hosts: Kate Leahy + Andrea Nguyen + Molly Stevens + Kristin Donnelly
Editor: Abby Cerquitella
Mentions
Visit the Everything Cookbooks Bookshop to purchase a copy of the books mentioned in the show